An Industry Insider Responds:

“Generally, the more diluted a product is, the lower the retail price.

The 1:1 (contain 50% olive oil and 50% wild oregano oil) super strength products have very limited uses. It’s too concentrated to safely take orally, or to apply topically to the skin. Except for conditions like nail fungus, or perhaps treating a sore or wound, a 1:1 ratio needs to be diluted further, in more olive oil.

At the other end of the spectrum, a 1:5 ratio (17% wild oregano oil) may be better suited to people with sensitive skin – but for treating internal infections, there is very little oregano oil in each drop; therefore you’d need to take more of this product to get the same results as a 1:3 dilution (which is the industry standard).

It seems that most people have trouble converting ratios to percentages. Your clients may like knowing that 1:3 means there are 4 parts. So 1/4 or 25%.

Regarding dilutions, here are some popular brands:

Joy of the Mountains – 1:3 (25%)

N.A.H.S. Oreganol P73 – 1:1 (50%) Super Strength, and Regular Strength 1:3 (25%) ~ unless they’ve changed it recently

Hedd Wyn Essentials – 1:4 (20%)

Natural Factors – 1:4 (20%)

New Roots – 1:5 (17%)

St.Francis Oreganum Plus – 1:1 (50%) Super Strength, and Regular Strength 1:3 (25%)”